Evaluation 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation 4

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Evaluation 3 - What have you learned from your audience feedback?

Evaluation 2 - How effective is the combination of your main product and the ancillary tasks?

Evaluation 1 - In what ways does your media product use, develop or challenge form and conventions of real media products?

Digi pack promotion advert

From getting feedback of my peer members, the digi pack in which got the most votes was the "digi pack design 4" with the coloured CD. Due to the results of that I created the design for the promotion advert for my chosen band "Edelweiss". The design of this advert corresponds with the digi pack. I have done this so that the audience can recognise the design and the promotion release of this album due to having the same colour scheme, photograph and layout. I have included quotes from big labels such as NME and Rolling Stones because these names usually write critiques for bands and artists who create music in the genre of indie, rock, punk and alternative. I have also put these names onto the advert because it will attract the target audience of what I want to have for my band; people who listen to indie, punk rock music. Furthermore, I have put the font sizing of the release date larger than most of the writing on the advert because I want the fans and people who would view the advert, to know straight away when the release date is. Moreover, the colour scheme is kept simple of black and white because it corresponds with the genre of music that I have chosen of indie, rock but it also shows the quirky style of the band members on to the digi pack and the advert for the release of the digi pack that I have designed.

Which digipack design worked well?

From the feedback given from the series of digipacks tat I created. The digi pack which got the most votes but also in my favour was "digipack design 4" with the CD designs which is black and white but the white areas have been filled out with different colours for each band member. Here is the digi pack in which I will use for as the promotional package of the release of Edelweiss' album...

Front cover

Back cover

CD design

Insert

I have chosen this design because I think that the brand image and band identity is clear on this digipack. The design clearly reflects the band member's quirky attitude towards their style and the way they act and pose on the photograph of the digipack. I also think that this design layout, colour scheme and the fonts used on the digipack reflect the genre of music that is produces from this band. I also wanted the colour scheme to be kept simple yet with huge contrast on colours and so the use of black whites and no greys creates the contrast in colour to be quirky. Moreover, on the back of the digipack, I have included the logo of Polydor which is a well known record production company who has signed artists and bands such as The Maccabees. Furthermore, the back cover also has a bar code and the websites of the band Edelweiss for their fan page and the website of their record company, Polydor. I have done this because it is what is usually included onto the digipack.

Feedback from the digi pack designs

The pie chart above shows the amount of votes I got from each of the four designs that I created for my digipack. As you can see the digipack design four got the most votes and so this is what I will use for the digipack for my band and the promotion package.