Hip-hop music has originated from places in Africa and the Caribbean where music such as jazz, soul and blues has influenced the creation of hip-hop music. Hip-hop music explores themes of love, relationships, everyday struggles, prejudice, unfairness and gang culture. Through this they also follow the conventions of the ways life and people are presented. For example, hip-hop music tends to represent women as sex objects and they represent men as powerful and confident. They also present their lives to be a hard struggle and they are constantly wanting to earn money.
The music video usually shows the artists or the band in a club or a party environment.
There are normally female dancers involved in the music video which are wearing revealing clothing. The dance routine would also be well chroeographed to match the rythem of the song and the dancers would also wear similar or the same clothing as each other.
The music video normally features jewellery, alcohol, sport cars and branded clothing. This is because hip-hop music is normally about showing the singer's wealth and power.
In hip-hop music videos they also tend to feature other famous artists in their music video to show their fan that they have famous connections which emphasises their wealth and power.
Typical arists of this genre include:
- 50 cent
- B.I.G
- T-pain
- Biggy
- Missy Elliott
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