The pop genre is very mainstream which is listened to worldwide, making it successful. The genre itself is aimed to all kinds of people but it is more specifically targeted for the younger generation. As oppose to other genres, pop aims to appeal to a general audience rather than an ideology or culture with the aim of getting the most singles sales and top the music singles and album charts. The music would often have the theme of love and relationships and so this would be reflected in the music video. The music video itself would sometimes have a dance routine which is choreographed to look neat and in line with the song.
The artist would wear fashionable clothing that is in the trend or they often start the clothing trends that are on the height street. Pop magazines are mainly colourful which show current in the charts pop artists and bands on the front cover and in the content of the magazine. The pop magazines are usually more about the success in the music industry and not about celebrities.
Typical pop artists and bands in this genre are people such as:
The artist would wear fashionable clothing that is in the trend or they often start the clothing trends that are on the height street. Pop magazines are mainly colourful which show current in the charts pop artists and bands on the front cover and in the content of the magazine. The pop magazines are usually more about the success in the music industry and not about celebrities.
Typical pop artists and bands in this genre are people such as:
- The Saturdays
- JLS
- Katy Perry
- Britney Spears
- Justin Beiber
- One Direction
- The Wanted
- Jessy J
Pop artists are represented in a sexual way, referring to the Laura Mulvey theory of the male gaze. In recent years, women have been making their own decision on what they wear.
Technology has updated dramatically. The use of animation in music videos makes it more interesting for the viewer to watch.
Make-up and hair play a major role in pop music videos, the use of brightly coloured lipstick, exaggerated eye make-up and noticeable hair styles are done to make them stand out from other pop artists, to create an individual look and a brand identity for themselves. For example Lady Gaga is made unique from other pop artists by her bleach blonde hair, revealing bodysuit clothing and exaggerative high heels.
Bright lighting and vibrant colours are used in pop music videos to make it more attractive for the audience to watch and it makes it look more expensive.
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